THE BLOG

Tariffs Are Here - What Brand Founders Need to Know (and Do) Right Now biz tips e-commerce growing a business Apr 17, 2025

If you’re a beauty founder, there’s a decent chance you’ve sourced components or finished goods from China at some point. Maybe it’s your jars, droppers, glass bottles, or a perfectly formulated produ...

Continue Reading...
3 Tips to Make Your Markets Count biz tips Mar 31, 2025

We're about to hit market season! Markets can be such a powerful way to grow your customer base, test new products, and connect with your community in real time. But to really make the most of the exp...

Continue Reading...
Spring Cleaning for Your Website: 3 Easy Ways to Refresh Your Online Store biz tips e-commerce Mar 19, 2025

Spring isn’t just for clearing out closets—it’s the perfect time to freshen up your e-commerce website so it’s easier to navigate, more engaging, and primed for conversions. Winter subsides, the sun c...

Continue Reading...
Q&A: How to Balance My New Biz with My Full Time Job Mar 10, 2025

This week's Q&A is "how do I balance my new business with my full time job?" from Beth

If you have a full time job we're going to need to fit your new venture in on nights and weekends. 

Sidenote - ...

Continue Reading...
Q&A: Can My Hobby Be a Business? Feb 26, 2025
 

"How do I know if my hobby can actually become a business"  - Anita

Great question! Most folks who have started a business have felt this way.

The key to me is test it.  Start wit

...
Continue Reading...
Mid-February Business Check-In: Are Your New Year's Resolutions Still on Track? Feb 16, 2025

January is all about setting big, ambitious goals. But by mid-February, reality often settles in. Maybe the momentum has slowed, or your original plan isn’t unfolding as expected. That’s completely no...

Continue Reading...
3 Small Business To Do's in January biz tips Jan 21, 2025

January is a great time to look back at 2024 to see what worked, what didn't, and where do we need to adjust?  Here are three things to put on your to do list now that the New Year's dust has settled:...

Continue Reading...
Is A Mission Statement Important? biz tips video Jan 16, 2025

Find out two key reasons why a mission statement should be first on your list of to-do's as a business owner.  

Continue Reading...
What Are You Ready For? growing a business Dec 29, 2024

I love this week between holidays when everything is quiet, you're allowed to not answer emails and it's socially acceptable to be "out of office".  It creates a pocket of time to reflect, assess and ...

Continue Reading...
Do Entrepreneurs Get to Have Balance? letter from erin Dec 09, 2024

I felt my face flush as the heat rose up from my chest and neck.  The light felt bright in my eyes and the mic shook a little in my hands.  The thought went through my head, "do I tell the truth or do...

Continue Reading...
The Meeting You Have to Do After BFCM biz tips e-commerce Dec 03, 2024

You made it!  Cyber Monday wrapped up - hopefully you have tons of orders and are busy bees BUT I highly recommend you do one thing before the dust totally settles - a Black Friday/Cyber Monday Postmo...

Continue Reading...
3 Tips for Black Friday in Real Time biz tips e-commerce Nov 26, 2024

We're nearly there!  Here are three tips to keep everything running smoothly during your sale this weekend:

Check Inventory Every Day

You'll have so many sales coming in that you probably won't be a...

Continue Reading...
1 2